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Fundamentals of strategic management

Fundamentals of strategic management ampliar imagen

  • Navas López, José Emilio.
  • Guerras Martín, Luis Ángel.
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    • Editorial: Civitas
    • ISBN: 978-84-9197-760-5
    • Páginas: 312
    • Dimensiones: 19 cm x 24 cm
    • Plaza de edición: Navarra , España
    • Encuadernación: Rústica
    • Idiomas: Inglés
    • Fecha de la edición: 2018
    • Edición: 2ª ed.

    Información detallada:

    Resumen del libro

    The main purpose of this book is to be used for the higher education of undergraduates in Business Administration and Management and other similar degree courses who have an interest in subjects related to Management and Strategy, and who are studying the syllabus in English. The text is especially recommended for short courses, and has been adapted to the teaching methods proposed by the European Higher Education Area (Bologna Process). It is also of use as an introduction to the subject for post-graduate students on courses at universities, business schools and similar institutions, in subjects related to Strategy, as well as a required reference tool for all those professionals and business executives who from a practical perspective assume a predominantly applied view of business and are responsible for managing and advising firms. Through this three-pronged approach, the book is an introductory handbook that covers the more salient issues and problems that make up the theoretical corpus of the management model referred to as Strategic Management. www.guerrasynavas.com


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    Índice

    INTRODUCCIÓN

    Chapter 1. About strategic management

    PART I. STRATEGIC ANALYSIS

    Chapter 2. Future direction and values

    Chapter 3. Environmental analysis

    Chapter 4. Internal analysis

    PART II. STRATEGIC FORMULATION

    Chapter 5. Competitive advantages and strategies

    Chapter 6. The directions for strategic development

    Chapter 7. Methods of development

    Chapter 8. Internationalisation strategy

    PART III. STRATEGIC IMPLEMENTATION

    Chapter 9. Evaluation and implementation of strategies




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